What your tools don't tell you
on their own.
Guides to running growth without a data team, and notes on building Duct's open-source agent in the open.
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StoryDéjà vu from 2017, Agentic harness on steroids & Roman aqueducts
Nine years from supervised NLP to agent harnesses: Adam, Tonic, and why Duct is named after the Roman aqueducts.
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EngineeringWhat Is Harness Engineering? Lessons From a Shipping Agent
We read the most-starred harness engineering list against Duct's own agent. A day later: two bugs fixed, an eval gate shipped, and four broken entries found in the list itself.
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GrowthWhy Your SEO Metrics Aren't Telling You the Full Story
5,523 impressions, 34 clicks, 21 of them for the brand. This site's own Search Console read beside GA4: five checks that tell visibility from growth.
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GrowthKeyword Gap Analysis Without a Spreadsheet
The keyword gap analysis I ran for this blog on October 27: what Search Console showed, which searches were worth chasing, and why I skipped a 22,200-search term.