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CPM Calculator for media planning

Your reach economics are only as clean as your impression costs. Calculate CPM with clear budget scenarios and efficiency thresholds, no spreadsheet cleanup.

Total campaign cost in your currency
Total ad impressions delivered
Projected spend at this target efficiency
Required CPM to stay in budget at current impressions

Your Results

One CPM, once. The question is whether the reach did anything.

Duct reads your ads, analytics and revenue tools, answers that question, and proposes the change. You approve it.

Download Duct ↓

CPM tells you the price of reach. It doesn't tell you whether that reach drives outcomes.

Duct reads CPM beside click quality, conversion rate and revenue by channel, and proposes where the reach is worth paying for.

How Duct works →
An insights session: asked where the ads budget is leaking, the agent costs every campaign against the CPA target, proposes a pause, two negatives and a budget raise, and writes the spend brief on the right
Ask where the budget leaks. Duct costs every campaign against your CPA target, proposes the pause, the negatives and the budget shift, and waits for your yes.