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ROAS Calculator for paid performance teams

Your budget decisions are only as good as your efficiency signal. Calculate ROAS with clear target gaps and spend guardrails, no spreadsheet cleanup.

Media cost for the same scope as attributed revenue
Conversion value attributed to those ads (same window)
As a multiple (e.g. 4 for 4×), not a percent
Rough contribution check on revenue after COGS

Your Results

One ROAS, once. The question is which campaign deserves the budget.

Duct reads your ads, analytics and revenue tools, answers that question, and proposes the change. You approve it.

Download Duct ↓

ROAS tells you efficiency in one view. It doesn't tell you which levers to pull next week.

Duct reads ROAS beside CPC, CPA, conversion and retention across channels, and proposes the budget shift most likely to pay back.

How Duct works →
An insights session: asked where the ads budget is leaking, the agent costs every campaign against the CPA target, proposes a pause, two negatives and a budget raise, and writes the spend brief on the right
Ask where the budget leaks. Duct costs every campaign against your CPA target, proposes the pause, the negatives and the budget shift, and waits for your yes.